Use KM to Drive Your BD and Marketing Success

From : Blog Entry >>Brian's Blog Entry
***Please enjoy this blog posted on behalf of the co-authors, Rachel Shields Williams, Director, Knowledge Management, Sidley Austin LLP and Erin Baxendale, Director of Business Development and Marketing, Clients and Industries, Sidley Austin LLP. Knowledge Management (KM) and Business Development (BD)/Marketing are the wonder powers of a law firm. KM helps organize and maintain systems that track the firm’s experience with Clients, Matters, and People. BD/Marketing packages this experience [More]